Iodex: Back breaking work – Record breaking results
Campaign Details
Brand owner: GSKAgency: Phoenix O&MBrand: IodexCountry: Sri LankaIndustry: Non-prescription, OTC productsChannels: Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Print - general, unspecified, Radio, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: Up to 500k
Executive Summary
Siddhalepa – a multi-purpose pain balm with Ayurveda heritage enjoys almost blind faith among users and dominates the category for decades. As a late entrant, Iodex could play safe by emulating the leader and risk being a me-too or take...