Campaign details
Brand: Internet and Mobile Marketing Association of the Philippines (IMMAP)Brand owner: Internet and Mobile Marketing Association of the Philippines (IMMAP)Lead agency: Ace Saatchi & SaatchiCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
With 9 million children in the Philippines aged 13-17 active on Facebook, it's always open season for the 750,000 child predators lurking online.
The Internet and Mobile Marketing Association of the Philippines (IMMAP) realised the need to ensure online safety for children, so it launched...