Campaign details
Brand: illumaBrand owner: WyethLead agency: Ogilvy TaiwanCountry: TaiwanIndustries: Baby foodMedia channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million
illuma: Mother's Love Express
Formula milk brand illuma wanted to grow its market share in Taiwan and become the preferred choice after breast milk.
