Campaign details
Brand: ICONIQ MotorsBrand owner: W MotorsLead agency: Freeman ChinaCountry: ChinaIndustries: Luxury automotiveMedia channels: Events & experiential, Livestreaming, Social media, Virtual & augmented realityBudget: 500k - 1 million
Executive summary
ICONIQ Motors, a Chinese electric vehicle (EV) start-up that develops all-electric, passenger-focused vehicles with supercar styling, achieved cut-through in terms of online and offline visibility, social engagement and booth visits at the Shanghai Auto Show 2019.
As the Shanghai Auto Show features 1,000 auto brands, 300 of which are electric vehicles, ICONIQ, a relatively unknown local...