ICONIQ Motors: Enter the Future

Electric vehicle manufacturer ICONIQ used VR art and influencers to generate positive media coverage and gain attention from younger audiences during the Shanghai Auto Show in China.

Campaign details

Brand: ICONIQ MotorsBrand owner: W MotorsLead agency: Freeman ChinaCountry: ChinaIndustries: Luxury automotiveMedia channels: Events & experiential, Livestreaming, Social media, Virtual & augmented realityBudget: 500k - 1 million

Executive summary

ICONIQ Motors, a Chinese electric vehicle (EV) start-up that develops all-electric, passenger-focused vehicles with supercar styling, achieved cut-through in terms of online and offline visibility, social engagement and booth visits at the Shanghai Auto Show 2019.

As the Shanghai Auto Show features 1,000 auto brands, 300 of which are electric vehicles, ICONIQ, a relatively unknown local...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands