ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics

Bitop Das Gupta

Campaign details

Brand Owner: International Cricket Council
Lead agency: Grey Advertising Bangladesh
Brand: ICC World Twenty20 Bangladesh 2014
Country: Bangladesh
Industry: Sports
Media: Games and competitions; Internet - general; Online video
Budget: Up to 500k

Market background and cultural context

2014: The year to host the biggest sports event of the history of Bangladesh

International Cricket Council (ICC) is the international body for Cricket, like FIFA for Soccer. This body has the exclusive rights to arrange world cricket tournaments. ICC World T20 is one such tournament arranged by ICC every two years and each time the tournament is hosted by one of the member countries of ICC. 2014 was the year for Bangladesh and the history of Bangladesh has never seen hosting a sports event of such tenure.