Campaign details
Brand: HP LubricantsBrand owner: Hindustan Petroleum Corporation LtdLead agency: Leo Burnett IndiaCountry: IndiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Online video, Public relations, Social mediaBudget: No budget
Executive summary
India is a country marked by one of the highest number of road accidents in the world. While the automakers are designing vehicles that minimise accidental damage to the occupants and the pedestrians, there is little done to prevent mishaps.
With a vision to own road safety in India HP Lubricants, India's largest lubricant marketer, partnered with...