HP Lubricants: Roads That Honk

HP Lubricants, an Indian motor lubricants brand, built its brand reputation by improving road safety with innovative road technology.

Campaign details

Brand: HP LubricantsBrand owner: Hindustan Petroleum Corporation LtdLead agency: Leo Burnett IndiaCountry: IndiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Online video, Public relations, Social mediaBudget: No budget

Executive summary

India is a country marked by one of the highest number of road accidents in the world. While the automakers are designing vehicles that minimise accidental damage to the occupants and the pedestrians, there is little done to prevent mishaps.

With a vision to own road safety in India HP Lubricants, India's largest lubricant marketer, partnered with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands