Campaign details
Brand: KFC Friendship BucketBrand owner: YUM FoodsLead agency: Ogilvy & MatherContributing agencies: Blink, Edelman Public RelationsCountry: IndiaIndustries: Restaurants & takeawaysMedia channels: Events & experiential, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, TelevisionBudget: 1 - 3 million
Executive summary
How do you get an entire generation of millennials to consider a brand that has become irrelevant to them? And how do you do this with no "new news" as far as product innovation is concerned? How does one create excitement around the ubiquitous KFC...