How KFC stole a burger-march on McDonald's using real-time data

This case study describes how KFC Malaysia, a fast food chain, promoted its new burger by using real-time data to create and distribute content to its target audiences.

How KFC stole a burger-march on McD's using real time data

Campaign details

Brand owner: QSR Brands (M) Holdings Sdn Bhd Lead agency: Ensemble Worldwide Brand: KFC Country: Malaysia Industry Food industry (general) Media:Internet - search, Newspapers, Social Up to 500k

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