HCL - Employer Brand: #Hiralvideos

Neha Markanda

Campaign details

Brand Owner: HCL Technologies
Lead agency: ITSA Brand Innovation Lab
Contributing agency: TMP Worldwide Bangalore, India and Innoraft Solutions
Brand: HCL
Country: India
Industry: Information technology, high-tech
Media: Email marketing; Internet - display; Internet - general; Internet - microsites; Internet - search; Online video; Social media
Budget: Up to 500k

Market background and cultural context

IT marketplace and HCL – an introduction

India is the biggest IT hub in the world. The IT sector aggregated revenues of US$147bn in 2015, of which export revenue stood at US$99bn and domestic at US$48bn, having grown by over 13%. According to Gartner, the top five Indian IT service providers were Tata Consultancy Services, Infosys, Cognizant, Wipro and HCL Technologies.