HCL - Employer Brand: #Hiralvideos
Neha Markanda
Campaign details
Brand Owner: HCL TechnologiesLead agency: ITSA Brand Innovation LabContributing agency: TMP Worldwide Bangalore, India and Innoraft SolutionsBrand: HCLCountry: IndiaIndustry: Information technology, high-techMedia: Email marketing; Internet - display; Internet - general; Internet - microsites; Internet - search; Online video; Social mediaBudget: Up to 500k
Market background and cultural context
IT marketplace and HCL – an introduction
India is the biggest IT hub in the world. The IT sector aggregated revenues of US$147bn in 2015, of which export...