HCL - Employer Brand: #Hiralvideos

This case study describes how HCL Technologies in India created a recruitment campaign that utilised the viral-video trend and spoke directly to a millennial audience.

HCL - Employer Brand: #Hiralvideos

Neha Markanda

Campaign details

Brand Owner: HCL TechnologiesLead agency: ITSA Brand Innovation LabContributing agency: TMP Worldwide Bangalore, India and Innoraft SolutionsBrand: HCLCountry: IndiaIndustry: Information technology, high-techMedia: Email marketing; Internet - display; Internet - general; Internet - microsites; Internet - search; Online video; Social mediaBudget: Up to 500k

Market background and cultural context

IT marketplace and HCL – an introduction

India is the biggest IT hub in the world. The IT sector aggregated revenues of US$147bn in 2015, of which export...

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