Campaign details
Brand: HamamBrand owner: Hindustan UnileverLead agency: OgilvyCountry: IndiaIndustries: Bath toiletries, soapMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Social media, TelevisionBudget: 5 - 10 million
Executive summary
Hamam Soap, from Hindustan Unilever – a heritage brand in Tamil Nadu, a southern state in India – had failed to keep up with the times and had lost its connection with the evolving young mothers and teens in the state. Though still used in eight out of ten homes in Tamil Nadu, Hamam was fast losing share...