Grameenphone: The power of the fans

Bitop Das Gupta

Campaign details

Brand Owner: Grameenphone
Lead agency: Grey Advertising Bangladesh
Brand: Grameenphone
Country: Bangladesh
Industry: Internet service providers
Media: Content marketing; Newspapers; Television
Budget: Up to 500k

Market background and cultural context

Grameenphone is the leading telecommunications service provider in Bangladesh. Its parent company, Telenor Mobile Communications AS, went into a joint venture with Grameen Telecom Corporation and introduced Grameenphone in 1997. The total number of mobile phone subscribers in Bangladesh is 125.971 million, and Grameenphone leads the market with 52.839 million subscribers.