Campaign details
Brand: GrabBrand owner: GrabAgency: Fishermen IntegratedMarket: MalaysiaIndustries: Rail, coach, boat & car rentalMedia channels: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
How would people celebrate Ramadan-Raya in the new normal? No one knew.
Just six weeks before the start of the Ramadan fasting month, Malaysia's government announced its version of lockdown: the Movement Control Order (MCO).
Mobile technology company Grab's customers weren't the only ones who had to change their Ramadan plans – every brand, retailer and small business relying on...