Google Search: Selalu Tau Musik – Always Know Music

Fernando Sarael, Annisa Dewi

Google Indonesia used a video-based campaign to promote its Google Search App (GApp) as the music platform of choice for users in Indonesia.

Campaign details

Brand: Google SearchBrand owner: Google IndonesiaLead agency: Lion & LionCountry: IndonesiaIndustries: Information technologyMedia channels: Content marketing, Online video, Social mediaBudget: 0k

Executive summary

Lion & Lion collaborated with Google Indonesia for Selalu Tau Musik (Always Know Music), a campaign to push the Google Search App (GApp) as the music platform for users. A total of 9.2% of total search queries in Indonesia show that people are interested in music. Based on this insight, we found that music plays a big part in the lives of all...

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