Godrej HIT: Track The Bite
Campaign details
Brand owner: Godrej Consumer Products Ltd.Lead agency: MullenLowe Lintas GroupBrand: Godrej HITCountry: IndiaIndustry SundriesMedia: Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Dengue and malaria continue to claim thousands of lives every year in India. This is the story how HIT, a pest control brand, built a technology platform that would help reduce the incidence of infestation. We created a programme that...