Globe Telecom: Globe Future Makers

Yolanda Crisanto, Apple Evangelista

Telco Globe Telecom used social media to publicise its social innovation programme, Globe Future Makers, in the Philippines.

Campaign details

Brand: Globe TelecomBrand owner: Globe TelecomLead agency: In-houseCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

The Globe Future Makers programme was launched to address societal issues in the Philippines through the use of technology.

It is a social innovation programme from the SingTel group of companies within the Asia-Pacific region and was launched in 2016 in Singapore and Australia. It seeks to recognise the most innovative technology solutions for solving social issues...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands