Globe Telecom: Football Para Sa Bayan

Telco Globe Telecom used social media to publicise its grassroots football training scheme TM Sports Para Sa Bayan in the Philippines.

Campaign details

Brand: Globe TelecomBrand owner: Globe TelecomLead agency: In-houseContributing agencies: ASPACCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Public relations, Social mediaBudget: Up to 500k

Executive summary

TM Sports Para Sa Bayan 2017 is designed to give underprivileged youth a chance to improve their lives and achieve their dreams through sports. Established in 2012, TM Football Para Sa Bayan (Football for the Nation) is Globe Telecom's grassroots youth football programme.

For 2017, Globe joined forces with media and entertainment holding company Astro Malaysia Holdings, and the...

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