Campaign details
Brand: Globe TelecomBrand owner: Globe TelecomLead agency: In-houseCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Print - general, unspecified, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Globe Telecom – in collaboration with the Department of Education and Facebook – launched the cyber-safety initiative, Digital Thumbprint Programme (DTP), in the Philippines.
DTP is the award-winning idea of SingTel-owned mobile operator Optus, which was first deployed in Australia. It was designed to increase high school students' knowledge of digital citizenship and cyber...