Globe Telecom: Digital Thumbprint Programme

Telco Globe Telecom used a digital campaign to launch its cyber-safety initiative, the Digital Thumbprint Programme, in the Philippines.

Campaign details

Brand: Globe TelecomBrand owner: Globe TelecomLead agency: In-houseCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Print - general, unspecified, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Globe Telecom – in collaboration with the Department of Education and Facebook – launched the cyber-safety initiative, Digital Thumbprint Programme (DTP), in the Philippines.

DTP is the award-winning idea of SingTel-owned mobile operator Optus, which was first deployed in Australia. It was designed to increase high school students' knowledge of digital citizenship and cyber...

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