Gila Internet: Crazy Internet Sale for people crazy about the internet

Pamela Chia

This case study describes a campaign from Digi Telecommunications to promote end-of-life (EOL) mobile phone devices on post-paid plans in Malaysia.

Gila Internet: Crazy Internet Sale for people crazy about the internet

Pamela Chia

Campaign details

Brand owner: DiGi TelecommunicationsAgency: Naga DDB MalaysiaBrand: DiGi TelecommunicationsCountry: MalaysiaChannels used: Internet – display, Point-of-purchase, in-store media, Social media, Word of mouth and viralMedia budget: 500k – 1 million

Executive summary

Offering phones that weren't the latest models to postpaid subscribers known for a lack of interest in anything other than the most recent technology would not be easy. This is how DiGi set about shipping end-of-life (EOL) devices with their postpaid plans to...

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