Geneco: Power The Change

Singaporean energy company Geneco ran a digital and OOH campaign to attract customers in Singapore's emerging energy market.

Campaign details

Brand: GenecoBrand owner: YTL PowerSerayaLead agency: TBWA\SingaporeContributing agencies: SearchGuru, PHD MediaCountry: SingaporeIndustries: Energy & water suppliersMedia channels: Outdoor, out-of-home, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

This is the story of how Geneco, a new and unknown brand competing in an invisible product category, moved the hearts and wallets of one of the toughest audiences – Singaporeans. It tells of how a smart digital and social strategy helped the business grow from eleventh to second place in...

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