Campaign details
Brand: FlixonaseBrand owner: GSKLead agency: MediaComCountry: ChinaIndustries: Non-prescription, OTC productsMedia channels: Mobile & apps, Point-of-purchase, in-store, Programmatic display, Sales promotionBudget: 500k - 1 million
Executive summary
Most Chinese think that nasal allergies are caused by air pollution. They're wrong. Most nasal allergens are actually triggered by weather conditions.
Flixonase added an allergen-tracking layer to China's most popular weather app, so people could check for allergen levels at the same time as they checked for weather and air pollution levels, as they prepared to go outdoors.
The...