Elevit: The First Hello

Pre-natal multivitamin brand Elevit increased sales to expectant parents with emotional video content and targeted digital ads.

Campaign details

Brand: ElevitBrand owner: BayerLead agency: PHD ChinaContributing agencies: J. Walter Thompson ShanghaiCountry: ChinaIndustries: Non-prescription, OTC productsMedia channels: Content marketing, Online display, Online video, Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

In China, men are not allowed in the ultrasound rooms to see or hear their unborn baby. This exclusion creates a separation between the couple where fathers feel they miss out on precious moments that they will never be able to regain.

'The First Hello' campaign was an...

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