Eastspring Investments: Driving value to the right audience

Mamta Gupta, Anneliese Diedrichs, Jenny CN Tan

Asset management brand Eastspring Investments harnessed the power of the app in Singapore to increase awareness and drive purchase intent.

Campaign details

Brand: ESI – Asian Equity IncomeBrand owner: Eastspring Investments (Singapore) Pte LtdLead agency: Near Pte LtdCountry: SingaporeIndustries: InvestmentsMedia channels: Games & competitions, Mobile & appsBudget: Up to 500k

Executive summary

Eastspring Investments is a leading Asia-based asset manager, managing investments on behalf of institutional and retail clients. It was looking to promote one of its funds, the Asian Equity Income Fund, to Citi Gold customers, affluent customers who have at least US$250,000 with Citibank. The fund was typically promoted through traditional touchpoints and for many years...

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