Diploma Full Cream Milk Powder: Changing the approach towards consumer promotions

Bitop Das Gupta

Campaign details

Brand Owner: New Zealand Dairy Products
Lead agency: Grey Advertising Bangladesh
Brand: Diploma Full Cream Milk Powder
Country: Bangladesh
Industry: Dairy products, fats, oils
Media: Television
Budget: Up to 500k

Market background and cultural context

Diploma Full Cream Milk Powder is manufactured by New Zealand Dairy, and is one of the oldest and most popular brands of full cream milk powder in Bangladesh.

The total size of the market is approximately 50,000 metric tonnes. In terms of market share, the ranking is as follows: