Dainik Jagran: Jan Jagran Judicial Reforms
Jitender Dabas and Ashwani Sinha
Campaign details
Brand owner: Dainik JagranAgency: McCann DelhiBrand: Dainik JagranCountry: IndiaChannels used: Events and experiential, Internet - microsites, widgets, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Sponsorship - event or propertyMedia budget: Up to 500k
Executive summary
This is the story of how the largest newspaper in the world's largest democracy reclaimed opinion and editorial leadership from live news channels and interactive media.
Faced with the onslaught of new media, India's largest newspaper, Dainik...