Coca-Cola: Label campaigns

This case study describes how Coca-Cola, the soft drinks brand, adapted the bottle's labels to reach Chinese teens over three years.

Coca-Cola: Label campaigns

Rohan Lightfoot and Tim Doherty

Campaign details

Brand Owner: The Coca-Cola Company China Lead agency: Isobar Brand: Coca-Cola Country: China Industry: Non-alcoholic, soft drinks Media:Integrated; Internet – general; Mobile and ap Over 20 million

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