Clean & Clear Morning Energy: A fun facewash that busts dull skin and dull spirits

Thoru Jhaveri, Neeraj Sharma

Clean & Clear Morning Energy, a facewash, reversed a decline in sales in India with a TV ad, online video content, radio and social media.

Campaign details

Brand: Clean & Clear Morning EnergyBrand owner: Johnson & JohnsonLead agency: DDB Mudra GroupCountry: IndiaIndustries: Skin care, sun protectionMedia channels: Events & experiential, Online video, Packaging & design. Point-of-purchase, in-store, Radio, Sales promotion, Social media, Television, Budget: 1 - 3 million

Executive summary

Clean & Clear Morning Energy had enjoyed a successful launch, but lost its way in a competitive category. We reignited the brand's fortunes by bringing alive its core proposition of fun, fresh cleansing. Our campaign's first phase addressed teens' deep fear of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands