Campaign details
Brand: Citi BankBrand owner: Citi BankLead agency: Publicis IndiaCountry: IndiaIndustries: Banks, credit cards, loansMedia channels: Games & competitions, Online video, Other & ambient media, Out, out-of-home, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Citi India wanted to heighten the preference for its credit cards during the biggest marketing avalanche – Diwali. Citi's festive offer line-up was undoubtedly impressive, but the festive season is also marked by a lot of noise and a "sea of sameness".
There were conversations on offers on the one...