Citibank Credit Cards: Make your presence felt this Diwali

Financial brand Citi India used digital and social channels to boost preference for its credit cards during Diwali.

Campaign details

Brand: Citi BankBrand owner: Citi BankLead agency: Publicis IndiaCountry: IndiaIndustries: Banks, credit cards, loansMedia channels: Games & competitions, Online video, Other & ambient media, Out, out-of-home, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

Citi India wanted to heighten the preference for its credit cards during the biggest marketing avalanche – Diwali. Citi's festive offer line-up was undoubtedly impressive, but the festive season is also marked by a lot of noise and a "sea of sameness".

There were conversations on offers on the one...

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