Cathay Pacific: Wake up fresh in Europe

Amanda Shapiro, Tracy Lui

Cathay Pacific, the airline, needed to promote three new European routes to people in Hong Kong.

Campaign details

Brand: Cathay PacificBrand owner: Cathay Pacific Airways LimitedLead agency: McCann Worldgroup Hong KongCountry: Hong KongIndustries: AirlinesMedia channels: Events & experiential, Games & competitions, Online display, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Cathay Pacific flies Hong Kongers all over world; to the most popular holiday spots and to more obscure destinations. Cathay is forever expanding its global reach, including three new European routes launched in 2018: Brussels, Dublin and Copenhagen.

However, there are few cities in the world that are worth a 12-hour...

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