Carvaan: Why not an innovation for the old?

Saregama, a music company in India, created a new product to monetise its music archive and appeal to older people.

Campaign details

Brand: CarvaanBrand owner: SaregamaLead agency: The WombCountry: IndiaIndustries: Music & theatreMedia channels: Packaging & designBudget: Up to 500k

Executive summary

Saregama, formerly HMV India, is India's oldest music company....

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