Campaign details
Brand: Campaign Against the Return of the Marcoses to MalacañangBrand owner: Campaign Against the Return of the Marcoses to MalacañangLead agency: TBWA\Santiago Mangada PunoCountry: PhilippinesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
In 1972, the Marcos dictatorship declared Martial Law setting forth the bloodiest era the Philippines has ever seen.
They left behind a legacy that is marked by:
- 4,000+ extrajudicial killings
- 35,000+ torture victims
- 70,000+ human rights violation claims.
In 1986, the Filipino people had enough and...