Cadbury Dairy Milk: Shubh Aarambh (An auspicious beginning) with Cadbury Dairy Milk
Pooja Kewalramani
Campaign details
Brand owner: MondelezAgency: Pinnacle (A Madison Media unit)Brand: Cadbury Dairy MilkCountry: IndiaChannels used: Branded content, Cinema, Direct marketing, Events and experiential, Internet – display, Internet – general, Magazines – consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Print – general, unspecified, Product placement, Public relations, Radio, Social media, Sponsorship – event or property, Sponsorship – media, Television, Television – direct response, Word of mouth and viralMedia...