Campaign details
Brand: Cadbury Dairy MilkBrand owner: Mondelēz InternationalLead agency: Ogilvy MumbaiCountry: IndiaIndustries: ConfectioneryMedia channels: Events & experiential, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Print, Social media, TelevisionBudget: 10 - 20 million
Executive summary
In 2018, chocolate brand Cadbury Dairy Milk (CDM) set out to create a new wave of chocolate consumers by bringing alive the value of being generous in modern times. It leveraged its voice in culture to get people to think and live from the 'heart',...