Cadbury Dairy Milk: How culture codes helped create a new chocolate occasion in India

Ganapathy Balagopalan

This Cadbury Dairy Milk paper from India shows how the meaning of chocolate can be different in different cultures.

Cadbury Dairy Milk: How culture codes helped create a new chocolate occasion in India

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding...

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