Bournvita Badam Boosters: Learning matters

Milk-based food and drink brand Bournvita launched a new variant – Badam Booster – targeting children taking exams in India with a TV ad.

Campaign details

Brand: Bournvita Badaam BoosterBrand owner: MondelezLead agency: Ogilvy & MatherCountry: IndiaIndustries: Milk & dairy drinksMedia channels: Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio, TelevisionBudget: Up to 500k

Executive summary

Bournvita has been a milk food and drink market leader in the north-west of India, while Horlicks has reigned over the south-east market of India. Over the last few years, with an increased saturation in the south-east market, competitors including Horlicks, Complan and Pediasure increased their efforts in the north-west. Their efforts were...

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