Campaign details
Brand: BoostBrand owner: GlaxoSmithKline Consumer HealthcareLead agency: J. Walter ThompsonContributing agencies: IMRBCountry: IndiaIndustries: Energy drinksMedia channels: Content marketing, Games & competitions, Mobile & apps, Online display, Outdoor, out-of-home, Packaging & design, Print-general, unspecified, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
This is the story of how a kids' sports brand called Boost redefined itself to drive a stronger connection. With equity declining in Boost's core markets in South India, kids had started to view Boost as being adult-like, unrelatable and distant. The...