Boost: Building an e-wallet ecosystem from the ground up

E-wallet app Boost partnered closely with adaAsia's proprietary data management platform Xact to create an agile data-driven campaign and build its user base in Malaysia.

Campaign details

Brand: Boost Brand owner: Axiata Digital Services Sdn Bhd Lead agency: adaAsia Country: Malaysia Industries: Digital payments Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Malaysia is predominantly a cash society. So w

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