Campaign details
Brand: BookmyshowBrand owner: Big Tree Entertainment Pvt. Ltd.Lead agency: BBH Communications India Pvt. Ltd.Country: IndiaIndustries: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
BookMyShow (BMS) is an online ticketing platform that pioneered the category of online movie ticket booking in India, becoming the first mover to cover over 700 cities and 5,000 screens across the country.
However, much of the movie ticketing market in India still worked on conventional infrastructure, with the box-office window being a key competitor. There was also...