BookMyShow: When a movie ticket brand acted like a Bollywood fan

BookMyShow, an online ticketing platform in India, grew ticket sales, app adoption and engagement with an online campaign.

Campaign details

Brand: BookmyshowBrand owner: Big Tree Entertainment Pvt. Ltd.Lead agency: BBH Communications India Pvt. Ltd.Country: IndiaIndustries: Online retailMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

BookMyShow (BMS) is an online ticketing platform that pioneered the category of online movie ticket booking in India, becoming the first mover to cover over 700 cities and 5,000 screens across the country.

However, much of the movie ticketing market in India still worked on conventional infrastructure, with the box-office window being a key competitor. There was also...

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