Campaign details
Brand: Bill & Melinda Gates FoundationBrand owner: Bill & Melinda Gates FoundationLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Newspapers, Other & ambient media, Outdoor, out-of-home, Radio, TelevisionBudget: 3 - 5 million
Executive summary
The fastest-growing economy in the world is still crippled by old habits. In India, open defecation remains widespread, despite glaring health hazards and in spite of improved access to toilets.
A BBC report found that around 1 billion people out of the global population practice open defecation. India...