Campaign details
Brand: Asha Ek HopeBrand owner: NeuroGen Brain and Spine InstituteLead agency: TBWA\ IndiaCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Websites & micrositesBudget: Up to 500k
Executive summary
Five years ago, the Ice Bucket Challenge swept the world. It made people more aware of ALS, a degenerative disorder of the nervous system that leads to the gradual death of nerve cells in the brain and spinal cord, causing paralysis and leaving those afflicted incapable of speech.
There are 60 million patients living in isolation...