Campaign details
Brand: Asha Ek HopeBrand owner: NeuroGen Brain and Spine InstituteLead agency: TBWA\ IndiaCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Websites & micrositesBudget: Up to 500k
Asha Ek Hope: Blink to Speak
Indian non-profit organisation Asha Ek Hope Foundation and leading stem cell therapy centre NeuroGen collaborated on a practical communication tool for patients suffering from ALS and motor neurone disease across India, as well as globally.
