Campaign details
Brand: Air ChinaBrand owner: Air China LimitedLead agency: MediaCom BeijingContributing agencies: Astus, Xaxis, Kinetic, MediaCom GermanyCountry: ChinaIndustries: AirlinesMedia channels: Events & experiential, Online display, Online video, Outdoor, out-of-home, Print, Programmatic display, Radio & audio, Social media, TelevisionBudget: Over 20 million
Executive summary
Air China is China's flagship airline. With the expansion of its network in recent years and the improvement of its service quality, the brand's reputation in China remains high. Abroad, however, brand awareness is low. Therefore, to renew the brand image...