AIA Singapore: AIA Savest

This case study demonstrates how AIA Singapore, a leading insurance company, launched a first-in-market wealth accumulation product that combined both savings and investment components in one single plan.

AIA Singapore: AIA Savest™

Campaign details

Brand owner: AIA SingaporeLead agency: Bates CHI&PartnersBrand: AIA SingaporeCountry: SingaporeIndustry InsuranceMedia: Integrated, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social mediaBudget: Up to 500k

Executive summary

In 2016, AIA Singapore, one of Singapore's leading insurance companies, was set to launch a revolutionary, first-in-market wealth accumulation product that combined both savings and investment components in one single plan. Our business objectives were straightforward – to generate enquiries for the new plan and eventually hit 15% of the year's...

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