Campaign details
Brand: adidas ChinaBrand owner: adidasLead agency: TBWA\ShanghaiContributing agencies: Buck Design Australia Pty LtdCountry: ChinaIndustries: SportswearMedia channels: Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Search marketing, Social media, Video on demand, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
adidas Z.N.E. was an off-court hoodie built for elite athletes to get in the zone and globally, the campaign had centred around a 'born ready' attitude. In an ideal world, a global campaign is one-size-fits-all across all markets. But in...