Campaign details
Brand: 5 GumBrand owner: Mars WrigleyLead agency: MediaComContributing agencies: StarcomCountry: ChinaIndustries: ConfectioneryMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Sales promotion, Social media, Sponsorship - mediaBudget: 1 - 3 million
Executive summary
5 Gum, one of China's leading chewing gum brands, grew sales by 72% in 2018 with a successful campaign that embedded the 5 Gum brand into the heart of a mobile gaming experience – a first for a Chinese brand.
There are...