WARC Media Research 2008

Admap columnist Manfred Mareck reports on WARC's Media Research Conference 2008, held in London, 27 February 2008.

WARC Media Research 2008

WARC Media Research 2008: From start to finishManfred Mareck28 February 2008

In his report from WARC Media Research 2008, Admapcolumnist Manfred Mareck looks back at what he learned from the Conference, discussing issues ranging from the search for a single media currency, if it is possible to prove return on investment and engaging with consumers.


The conference opened with a 50 minute panel discussion, moderated by the Conference chairman, BBC presenter and analyst Nick Higham. Mark Cross, Communications Planning Director at the COI,...

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