WARC Media 100: Summary of results 2022

The world’s best companies and campaigns for media, according to the WARC Media 100.
  • A number of campaigns demonstrated that understanding the nuances of gaming can be used to powerful effect, such as those by L’Enfant Bleu and Ally Bank.
  • Unilever topped the advertisers table for the third year in a row with more than double the points of Anheuser-Busch InBev in 2nd place.
  • The Mindshare network maintains its top place in the 2022 rankings, however, second place MediaCom is narrowing the gap, with a difference of 14.5 points compared to 78.9 points in 2021....

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