WARC Measuring Advertising Performance Conference 2007

Chris Forrest (The Nursery) and James Aitchison (editor of WARC.com) reported directly from WARC's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

WARC Measuring Advertising Performance Conference 2007

Chris Forrest

THE OPENING: ADS IN MARKETS AND BRANDS ON THE BOARD

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