WARC Measuring Advertising Performance Conference 2007

Chris Forrest (The Nursery) and James Aitchison (editor of WARC.com) reported directly from WARC's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

WARC Measuring Advertising Performance Conference 2007

Chris Forrest


Back to MAP Again

Last time I came to MAP it was in a long corridor at The Waldorf, which felt like an aeroplane fuselage.

Today we wafted in to the banqueting room of the Jamiroquai Carlton Tower to the sound of Vivaldi's Four Seasons. A comfortable room with its blinged-up chandeliers.

Roderick White, Admap's editor and chairman for the morning session, was wearing his best summer 'our man in Havana' suit – a reminder, he said, that global warming was real...

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