WARC Measuring Advertising Performance Conference 2007

Chris Forrest (The Nursery) and James Aitchison (editor of WARC.com) reported directly from WARC's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.

WARC Measuring Advertising Performance Conference 2007

Chris Forrest

THE OPENING: ADS IN MARKETS AND BRANDS ON THE BOARD

Back to MAP Again

Last time I came to MAP it was in a long corridor at The Waldorf, which felt like an aeroplane fuselage.

Today we wafted in to the banqueting room of the Jamiroquai Carlton Tower to the sound of Vivaldi's Four Seasons. A comfortable room with its blinged-up chandeliers.

Roderick White, Admap's editor and chairman for the morning session, was wearing his best summer 'our man in Havana' suit – a reminder, he said, that global warming was real...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands