We Are The NHS: Then, Now, Always

The NHS, the world's largest free-at-point-of-delivery public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

Government, social policy
United Kingdom
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: NHSBrand owner: Government of UKEntrant company: MullenLowe Group - United KingdomIdea creation: MullenLowe LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels:Mobile & apps, Radio & audio, Websites...

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