Campaign details
Brand: VuseBrand owner: Reynolds AmericanEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: NicotineMedia channels: Point-of-purchase, In-store, Sponsorship - sports, Word of mouth, Influencers, KOLsBudget: 3 - 5 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....