Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.
Campaign details
Title: VISIT FLANDERS - MUD SOLDIER
Brand: VISIT FLANDERS
Product: FLANDERS FIELDS 14-18
Idea: OGILVY
Country: BELGIUM
Campaign video
Creative assets
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